In the world of business sales is king. Being able to successfully sell your products or services as well as yourself, will definitely make you a leader in the pack. On the contrary, not being able to sell will surely cost you. A big part of sales involves the ability to generate leads. One of the oldest ways to generate new sales leads is cold calling. Some people would argue that cold calling is ancient. And others would contend that it is essential. Either way, cold calling is one of the fastest ways to generate leads and fill your sales funnel with new prospects. Of course, cold calling is purely a numbers game. But once you master the art of the cold call, you can generate new leads in no time flat.
If you’ve been wondering how to warm up a cold call, keep reading. There are a few simple ways that you can easily warm up the coldest of cold calls. Check out my five easy steps that will show you how to warm up colds calls.
1. Do your research about the prospect. Before you call someone you do not have a relationship with, you must find out basic information about who you’re contacting as well as the company they represent. For example, if you want to call the owner of the new office supply store that just opened up, you should find out his or her name in advance. Of course a simple Internet search as well as canvassing the business website can equip you with enough information to have a general knowledge about the prospect. Make certain to pay attention to who their clients are and what services they provide for their target audience.
2. Grab Attention Fast. The easiest way to grab someone’s attention is to pleasantly greet them with a direct salutation and their name. Simply saying “Good morning or good afternoon Mr. Smith,” is so simple yet gets attention right away. No matter what you say when you call someone they are going to respond. However, people typically respond in kind. If you approach someone with an energetic and friendly tone, they will more than likely respond the same way. Try to avoid gimmicky or open-ended questions or statements. If you follow- up your greeting with a statement mentioning your name, your business name and a brief introduction about the reason for your call. You may say something like this: “The reason I’m calling you today specifically is to set an appointment.” Keep in mind, that someone who doesn’t know you may be hesitant to give you an appointment without you qualifying why you deserve a block of their time. With that said, remember to state what it is that you’d like to discuss and how it will benefit the prospect. To read the entire blog go: http://qualitymediaconsultants.com/2013/04/how-to-warm-up-a-cold-call-5-easy-steps/